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Article: Aw’14 Preview

Aw’14 Preview

High on style and impeccably ornate, our Autumn Winter Press Preview ’14 was nothing less thanglamorous aswe played host to the crème de la crème of the fashion world.From eloquent editors like NandiniBhalla (Cosmopolitan India),AkankshaKamat (Elle India),Daniel Franklin, RiaJaiswal, Surbhi Shukla (the stylists from Juice Magazine),ShivangiLolayekar (GQ), Vinita Makhija and PashamAlwani (Grazia) to fashion enthusiasts and style savvy bloggers, it was indeed quite a soiree.IMG_7893 

Above: NandiniBhalla from Cosmopolitan India dropped by to catch a glimpse of our AW collection.

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Above: Daniel Franklin,RiaJaiswal and Surbhi Shukla from Juice Magazine strike a pose with their favourites.

Vinita Makhija & Pasham Alwani from Grazia

Above: Vinita Makhija andPashamAlwani from Grazia indulge in a cheerful tête-à-tête.

The VERO MODA studio featured a contemporary mix of art and high street fashion.1 Cover CollageThe Autumn Winter Collection showcased trends inspired by Japanese, Russian andEuropean aesthetics; focusing on crotchet details, tone in tone prints, the Victorian neckline, feminine quilt and 3D fabrics.Exclusive statement pieces, feminine silhouettes with a sporty touch, black and white grid styles, hounds-tooth prints, bold metallics in gold and silver and sparkly pieces in hues of pink, graphic checks, raw zipper details, punk and tweed, jacquard, jester red and a mélange of textures make up for few of the most coveted styles this season.GroupBloggers browsed through the collection,selected and put together ensembles that best described their style; tagging them as ‘My Pick, My Style’ and posed with a few styles that got their ‘favourite’ vote with ‘Gets My Vote’.IMG_1926They engaged in our exclusive blogger activity on Instagram for a chance to win goodies.Akansha Kamat,Elle

Above: AkanshaKamat from ELLE India and ShivangiLolayekar from GQ pose with their floral favourite.

Urmi & Hemal from What Wear How

Above: It's sequined cardigans and printed cover ups for the stylish duo Urmi & Hemal from What Wear How.

We also treated our bloggers to unique manicures and hairdos by Lakme Absolute corresponding to the hottest trends in our collection.Kreena Desai from Livemodish

Above: Fashion Blogger Kreena Desai from LiveModish gets a trendy mani.

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Above: Our bloggers enjoy an edgy manicure.

IMG_8672.Our bloggers took home goodie bags with exclusive VERO MODA merchandise.10390474_683370961700497_7774266245129244810_nTake a look at our exclusive Preview Album here :http://on.fb.me/1nzqr9Hhttp://on.fb.me/1q4u7VP